Matte finish paper has a dull coating applied
to the paper surface that yields a non-shiny, smooth finish that is
superior for color contrast and text clarity. Matte finish paper is
typically chosen for its unique combination of smooth texture, easy
readability, and bold contrast qualities. Matte finish paper is well
known for its versatility and can be used with designs that contain
white space, solid colors, photographs or a combination of these
elements. The matte finish enhances soft and simple designs such as
those with a focus on text, lines or borders while complementing
colorful designs like landscapes and illustrations.
Glossy finish paper has a high gloss coating
applied to the paper surface that yields a smooth, shiny finish, vivid
colors, vibrant images and excellent reproduction. This is the smoothest
and most brilliant finish that we offer. Glossy finish paper is
typically chosen for its polished texture, flashy appearance and superb
color-contrast qualities. Glossy is best used on full color designs that
have bright solid colors, photographs or bold patterns. Designs that
contain prominent headlines, rich colors and tones, lots of imagery and
minimal text are well-suited for a glossy finish. (Text heavy designs
tend to be difficult to read on a glossy finish — we recommend a matte
finish for them.)
Our 100-lb. paper is used for brochures,
business cards and other printed products that call for this
high-quality, heavy-duty paper stock.
